India is a population of 1.36 billion people they are hooked to digital platforms especially on Facebook and it's properties (i.e. Instagram and WhatsApp). Facebook is a platform where every brand want a piece of that audience cake. It comprises of people from the age group of 18 -24 which takes away the majority of the audience pie i.e. 97.2 million users .
The importance of Facebook ads.
1. It is simple: If you are new to Facebook ads and you want to learn how to run it, it doesn't involve a lot of learning all you need to understand is how to use and navigate through the UI and you are good to go.
2. Targeting: When we want to target user to whom we want to show case our ads we get to select from the set of options for e.g. we can set the age, location, behavior, gender etc. We can even select a custom audience based on website data or create a lookalike of the audience of the data available with us.
2. Targeting: When we want to target user to whom we want to show case our ads we get to select from the set of options for e.g. we can set the age, location, behavior, gender etc. We can even select a custom audience based on website data or create a lookalike of the audience of the data available with us.
3. Cost Effective: The cost of Facebook ads compared to other ads platforms is cheaper. If you target your ads to the right set of audience you can bring your cost down even further.
4. Cross Platform: As you know Facebook has acquired many businesses over the period. Now making use of that platforms to advertise your ads on that platforms is easy all you need to do is select the right placement and we can advertise on that placement especially Instagram. We can advertise on WhatsApp but we have to select a specific objective to do so.
5. Creativity: We can make use of options available on Facebook ad manager and set ads that are more appealing and clickable for e.g. we can create carousels, slideshow, video ads and even Facebook Canvas Ads.
So if you are new to Facebook Ads, let's understand the user interface and how to navigate to ad manager. (Please note: This is not for Business Manager users.)
1. You need to go to the page login anchor and click on manage ads.
2. Click on the ad account you want to run the ads for
Also please note if you can't see any ad account, it will ask you to create one. It is a pretty simple process, do not forget to select an appropriate time zone and currency for your ad account because you cannot change it later.
That's it for now we will understand the navigation on Facebook Ads Manager in detail in the next post.
See Ya!
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