India is a population of 1.36 billion people they are hooked to digital platforms especially on Facebook and it's properties (i.e. Instagram and WhatsApp). Facebook is a platform where every brand want a piece of that audience cake. It comprises of people from the age group of 18 -24 which takes away the majority of the audience pie i.e. 97.2 million users . The importance of Facebook ads. 1. It is simple: If you are new to Facebook ads and you want to learn how to run it, it doesn't involve a lot of learning all you need to understand is how to use and navigate through the UI and you are good to go. 2. Targeting: When we want to target user to whom we want to show case our ads we get to select from the set of options for e.g. we can set the age, location, behavior, gender etc. We can even select a custom audience based on website data or create a lookalike of the audience of the data available with us. 3. Cost Effective: The cost of Facebook ads compared ...